You would have come across dozens of articles online about SEO, must have tried numerous tricks out of those, spending dough on the expert who assured to deliver you SEO guidelines and strategy to achieve your business goals.
SEO is quite complicated and there are wide-ranging reasons and factors responsible for outcomes after its application. You need to know every aspect of the functioning of SEO and various techniques to be followed to make your campaign work. One of the major factors to consider is “On-Page” SEO because your SEO work depends upon how well the On-page is done.
Let me keep this straight that we often ignore this fact, and as a result, we keep 65% of our result at stake.
WHY ON-PAGE SEO?
Under ON-PAGE SEO strategy, also called On-site SEO, we optimize various front-end and back-end components to drive traffic on your website to rank them on search engines. On-page is done to optimize the website for both human eyes and search engines bots, through which we tell Google about your website and how you can benefits the readers and customers.
Let’s discuss the various factors to be kept in mind for On-page SEO:
Finalize the set of keywords
The first step for your internet campaign and so for On-page is to select the right set of keywords relevant to your business. The keywords should be based on combination of the words to attract potential customers. It should have a ratio of long-tailed and short-tailed keywords using the services and products, offers you a chance to get your consumers-you need.
Always choose a domain name that talks about your website and what all you have got for end-consumer. Preferably an easy to remember and short keyword used in the URL of the website makes it attractive and plays a vital role in On-page as well as boosts traffic on your website.
Always try to use keywords at the beginning of your titles keeping in mind that it must make sense and appear natural. The title length also matters it should fall between 40 to 70 characters.
Proper use of keywords in Meta description is a must, though they do not directly affect the ranking but increase CTR of your website if written properly. The best exercise is to keep the Meta description within 160 characters, though Google has increased its length.
They help in organizing the structure of your content, so pay attention!
H1 tag should be attached to focus keywords and to be used for the main heading. H2 and H3 tags are added in the hierarchy that help the search engines to understand which heading has more weight.
To tell Google and other search engines, Image alt tags serves as an SEO. Image Alt-Tag speaks for itself telling the search engines what the image is all about, which implies a visitor can also reach you through images. Keep the alt tags descriptive and limited to as few as 125 characters, adding relevant keyword.
Linking your important post and content of the website internally helps in increasing the session time of your visitor and keeps him engaged. This also keeps the Googlebot on your website, to crawl through more and more pages leading to better ranking on search engines.
As per Google’s mobile update, the non-mobile friendly websites will have to struggle to appear on mobile searches. It could affect the traffic of your website as people prefer easily accessible options like Mobiles, tablets etc.
Fast loading website provides much better user involvement, which in turn lead to more conversions. Whereas low speed can increase the bounce rate which is harmful as Google prefers websites with better speed.
Don’t waste your time thinking and get in touch with SEO Agency Sunshine Coast to optimize your website for On-page thereby boosting the traffic.