In the recent era where 93% of the user experience starts from search engines. This means, if you are looking to have traffic on your website then it must appear at the top of Google search results. Statistically, the top results have 33% chances of getting clicked which is one-third of the organic traffic. Moreover, it has also been observed that 73% of the people don’t even click on the 2nd page of the search engine results which makes it essential to have a good search engine ranking, for which Search engine optimization (SEO) should be your top priority.
To improve your ranking on search engines there are various things which must be kept in mind. Let’s discuss them.
It is a must to have a fast loading speed of your website. As per research it is found that 40% of visitors close the website if the web page takes more than 3 seconds and 80% of the visitors won’t even visit your website. Low speed kills the traffic of your website ultimately affecting its SEO ranking. Google also recognises this and prefer fast loading pages thereby making adjustments in your Google ranking.
Quality of Content
In SEO, “Content is the KING” so to get your visitor stay and return to your website you need to provide them with the quality of information they are searching. The content existent on your website should be relevant and informative to keep the visitor stay on your website for a longer time. More the visitor stays on your website, the more will be dwell time which is one of the factors that search engines like Google consider for ranking a website.
Images help in making the website attractive but they could also be harmful to your SEO ranking. Larger images take more time to load thereby increasing the load time. The images used should be optimised properly in terms of size and format. Also, you can rename them so as to implement your target keywords accordingly.
Use heading tags
Heading tags makes the website layout well-structured which makes the website content appealing and easy to skim as well as read leading to increase in the session time. Heading tags on your website helps in providing a better experience to the users and it helps in better Google ranking.
It’s always good to make claims and back them up which helps in building the faith of the visitors on your website and brand. To ensure that the facts and data used should be backed and linked by authentic and trustworthy sources, you can include outbound links on your website to improve its credibility.
No Broken links
Broken links are harmful for your website as it does not look good if any link provided to the visitor ends up on an invalid website. This can cost you your potential customer.
Appropriate contact details
You must provide clean and clear contact information on your website to make it easier for people to find. Always remember to include your phone number, email address, and location.
Your social media presence not just help in improving your website ranking but if more and more people share your link, it eventually leads to building your brand’s reputation and helps you boost your website traffic. It’s just to include social media profile links/icons on your website as the user can easily be able to connect to you through social media.
Hope this article helped you understand the key factors to improve your Google ranking. In case you are in search to improve your ranking of SEO Sunshine Coast, get in touch with our team of experts.